Celebrate arrival of IKEA in KOREA
According to celebrate IKEA's Landing in KOREA, I have to post lots of things! IKEA is a representative brand in UX,BX design, especially the flow of the user experience is awesome. When you visit IKEA and experience whole flow, then you can accurately understand the meaning of the brand experience(BX). Many say as much as expected. Starting from now.3 Good Points
Everyone already knew that we have been provided whole experiences by IKEA.
Actually, It was fist time to experience IKEA for me. More than I thought It was great. IKEA gave me a much more profound experience. It has both the quantity and quality of the experience.
When you visit the showrooms, then you can enjoy real experience like touching, sitting and lying. I think Restaurant is a peak!! The whole furniture in restaurant is IKEA's goods! so you can try this goods like sofas, tables and lamps even the dishes all day. The method to experience by themselves is very remarkable idea. because it will be not stopped at just good feeling. It's gonna be raised the belief that IKEA products are seen as strong, safe and comfortable.
-New experience
IKEA's process of purchasing is consist of self-systems. Actually, IKEA is not first company which is usage of self-purchasing process. But it was understood differently compare to other companies.
Payment is the last step of purchasing. IKEA gives the last moment to customer as a gift. This is not small thing. With last payment step, finally user can receive whole process of experience. And user thinks 'I can do every thing in IKEA!' and they feel really great about having completed this job successfully.
They might be want to come back to IKEA .
2. Continuous deliver the value of the brands
If you been to IKEA, you will agree to not just see the products but see the brand 'IKEA'. Because, when you finish your shopping, you cannot remember what products are in there but you can appreciate that IKEA was good or bad.
IKEA has information about products and promotions, but in addition to a lot of information about brand philosophy. The posters that contained valuable brands are placed all over. Users learn about IKEA's A to Z. After the moment the user understand them, they become nicer to this brand. Because they knew their reasons and feel friendly. As such, IKEA can create loyal customers by continuing to deliver the value of the brand.
3. Almighty price tag
IKEA price tag contains all the information. That's because it can eliminate unnecessary costs by reducing the employee. very reasonable. You don't need to find employees to ask a question and a product information.
It is effective that the price and size of the product is written with applicable usage.
3 Bad Points
When I arrived at IKEA, I couldn't find the way to IKEA entrance.
Because that direction on the sign(I already check by circle) was misunderstood.
I understand to go down. But it means backside!!
I think It would rather mark my location more bigger than previous one to notice well.
IKEA doesn't have much directions.
The path of those who have followed is made from IKEA's purchasing flow. The display way of IKEA is a good way to give a lot of experience to the user. So they do not give concrete and specific direction.
But people do not go as specified. Habitually look for other ways.
Not presenting a concrete and accurate direction may give user feeling tightness.
2. Unrecognizable emergency exit map
Emergency exit map is not recognizable to user. If emergencies will occur, only employees can understand this map. so a lot of confusion will be generated. This sign should be changed like other sign systems in IKEA. On the other side, Emergency exit map may be regarded as more important than other sign system.
Therefore, it is necessary to have a clear dividing line, readability and legibility.
3. where?
During the IKEA experience, I did not know where we're going in the future and where I am. Although a brochure was in my hands, it was not enough to understand accurate information. This is because merely indicate the three-dimensional space simply. Therefore, it was difficult to find and compare the position.
IKEA provides a fixed flow to the user. Therefore, users can experience the entire process without exception. But It seems stupid. Users will want to participate actively.
Suppose the game. You have to work hard to play. But you cannot know when the game will end, how many stages remained. Then you will soon get tired or want to give up the game.
Bad Points 3 ->Change to Good Points
3. where?
Users cannot know where they arrived somewhere and how many courses left in the future. Because they don't know even where they are.
Users need to understand the whole process. The 8 stage it would be about middle of the whole process, users can expect using that kinds of thinking.
So, IKEA have to show the entire process and specific map. Then users will be study about this before shopping.
We don't want to change all the sign systems in IKEA. Because it is quite nice ways to provide a fixed flow to followed user. This way IKEA can lead them as their will. Then the user can also enjoy with the whole process. so, we just want to add another system to instruct users.
1. Pre-Experience
We will place the kiosk with interactions at entrance.
Before you start shopping, test the whole process of shopping using this kiosk.
Then users get the expectations of the buying process in the future. And in the processes they will not be tired or even give up.
2. Using mobile app
There is a mobile app can creating a list of items purchased and obtaining information about the product. In this app, we wish to add GPS function and indicate our position in the whole map.
If so, the user may experience more interactive.
They think they become a successful consumer actively involved in the whole process of shopping.
