2015년 4월 19일 일요일

[Research & Study] How to compile & analyze user research [Affinity Modeling]

 ‘Affinity’ dictionary meaning

1.a natural liking for or attraction to a person, thing, idea, etc.

2.a person, thing, idea, etc., for which such a natural liking or attractionis felt.

3.relationship by marriage or by ties other than those of blood

(distinguished from consanguinity).

4.inherent likeness or agreement; close resemblance or connection.

5.Biology. the phylogenetic relationship between two organisms orgroups of organisms resulting in a resemblance in general plan orstructure, or in the essential structural parts.

6.Chemistry. the force by which atoms are held together in chemicalcompounds.




‘Affinity’ meaning in UX
(Affinity diagram)


The affinity diagram is a effective tool used to organize ideas and data. It is one of the Seven Management and Planning Tools. People have been grouping data into groups based on natural relationships for thousands of years; however, the term affinity diagram was devised by Jiro Kawakita in the 1960s and is sometimes referred to as the KJ Method.

The tool is commonly used within project management and allows large numbers of ideas stemming from brainstorming to be sorted into groups, based on their natural relationships, for review and analysis. It is also frequently used in contextual inquiry as a way to organize notes and insights from field interviews. It can also be used for organizing other freeform comments, such as open-ended survey responses, support call logs, or other qualitative data.


- Affinity diagram making steps

1. Record each idea on cards or notes. Ideas should be at least a noun and verb, preferably a phrase

2. Look for ideas that seem to be related.

3. Sort cards into groups until all cards have been used.

4. Write titles or headers for each group that summarize the essence of the group, preferable at a slightly higher level of abstraction.


 


Before




After




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