[Research] What is service design?

Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. 

The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers. 

The beginning of Service Design

During the last three decades, economic conditions have changed fundamentally in western industrial nations. Without doubt, a fundamental change from a manufacturing society to an information- and service-based economy is discernable. While the share of services in the gross economic product is around 60-70%, business start-ups and new jobs can almost exclusively be found in the tertiary sector. Along with such rapid developments came new economic challenges.In the past, investments within research and design were made primarily in the manufacturing industry. Means and processes of production were optimised, products innovated, and investments in market research, marketing and design of products were made as a matter of cause while research, development and design for services was an exception.

This situation is now changing essentially – and this is where Service Design comes in.Within Service Design, Service Interfaces are designed for intangible products that are, from the customer’s point of view, useful, profitable and desirable, while they are effective, efficient and different for the provider.Service Designers visualize, formulate and choreograph solutions that are not yet available. They watch and interpret needs and behaviours and transform them into potential future services. 

In the process, exploring, generating and evaluating approaches are used similarly and a redesign of existing services is just as much a challenge as the development of new innovative services. An exhaustive definition of the term service design can be downloaded below. 

- See more at: http://www.service-design-network.org/intro/#sthash.tLqbOP4y.dpuf

The features of Service Design

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SOME IMPORTANT PAGE CAPTURED

Everything to design for human is called service design.
It would be a big word and contained a lot of meaning.

When you look around,
you can see and feel it anywhere : tow service, checking status of car using online, coffee while you want, cars are pick us up and drop us off where we want.

Listen to example as a cup of coffee.
When it makes firstly , it was some commodities as coffee beans. it become goods as some drinks. The goods will be meet customer. Then SERVICE is generated at this position. Customers get the coffee. It become a "experience"

WHY DO WE HAVE TO CONSIDER SERVICE DESIGN?

Before the service design was defined, business people always considered to how to get the more profit and designers thought about how to making better visual works. But after they found it, they always think about how to deliver the service.


So, when we do service design, we can get the 3 good points.

1. Usable :