[this is service design thinking _ stickdorn/scheneider]
Even a brief review of the main ideas within marketing has shown to what extent they have diffused through contemporary design, in particular service design.
Indeed it is perhaps hard to identify two distinct fields, such is the close correspondence between them but there are some important differences, shaped in part by the influence of the social sciences within marketing and by educational backgrounds of many service designer in art and design schools.
It probably does not matter whether service design is part of marketing, or vice versa.
The ways ideas spread and how organisations in different market sectors are organised are likely to shape how service design plays out in different firms.
What does matter is that understanding value and the nature of relations between people and other people, between people and things, people and organisations, and organisations of different kinds, are now understood to be central to designing services.
The field of services marketing has been concerned with such questions for several decades and has contributed some important concepts.
But marketing on its own is just one element of any organisation's effort to innovate in services. It is a multidisciplinary approach combining marketing with other specialisms that serves to create value as services are designed and enacted in the interaction between individuals and organisations
sources from [this is service design thinking _ stickdorn/scheneider]
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This question is very interesting to me, as someone who studied both marketing and design. It can be also compared with business and design. I've been thinking a difference in these two areas.
In my opinion, business is related with real real real reality. It cannot exist just brave idea. In the business world, no matter how good ideas can be lost.
Because it must have a lot of considerations such as profit structure, investors' needs and market environments, etc.
As compared with the real business, design is a quite nice approach to be creative.
Designers called people who related with their project "stakeholders". But they do not measure all stakeholders in reality. The idea of the designer is always difficult to be objective because it starts from the individual. Therefore, it is difficult to achieve the satisfaction of all stakeholders. This is not that design research is lacking. Design is created for an individual's experience. That's why they do not have to worry about all the stakeholders and real real real reality.
I think all inventions started from design and appear in the world from business.
We just remember that they exist for user to make better life.
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